Google’s page rank is not so secret
I thought it worth repeating this article from Marketing tools and resources
Google’s Maile Ohye said recently;
“One of the strongest ranking factors is my site’s content. Additionally, perhaps my site is also linked from three sources — however, one inbound link is from a spammy site. As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking.”
“Given the user’s query, over 200 signals (including the analysis of the site’s content and inbound links as mentioned above) are applied to return the most relevant results to the user.”
“As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in our ranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service.”
He also said;
- Start a blog: make videos, do original research, and post interesting stuff on a regular basis. If you’re passionate about your site’s topic, there are lots of great avenues to engage more users.
- Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
- Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
- Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.
December 1st, 2008 at 5:28 pm
This is all very sound information. You can do what you like to try to trick google but at the end of the day, content is always king (or queen, as the case may be…). It’s interesting to note how many sites that get very high search rankings are in old fashioned, unformatted html. All the seo tricks in the world won’t help if your content hasn’t much to offer.
Liams last blog post..Bending the truth